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Mothers Against Drunk Driving: Designate a Driver Program
Community Awareness: General

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> Mothers Against Drunk Driving website

The Designate a Driver Program of Mothers Against Drunk Driving is one of several national community awareness strategies designed to develop and maintain public awareness about the dangers of drinking and driving.  The Designate a Driver Program encourages motorists to designate a person who, prior to a social occasion where alcohol will be consumed, agrees not to drink.  S/he then serves as the 'designated driver' for those who have been drinking.  The Designate a Driver strategy has evolved into a national call-to-action to continually reinforce these messages, particularly during the four deadliest holiday periods of the year: Labor Day, the Thanksgiving-New Year's holiday season, St. Patrick's and Memorial Day. 

(Adapted from information on the Mothers Against Drunk Driving website, 2002,, and used with the permission of Mothers Against Drunk Driving)

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Free To Grow is a national program supported by the Robert Wood Johnson Foundation and the Doris Duke Charitable Foundation with direction and technical assistance provided by the Mailman School of Public Health of Columbia University.